Introducing FUJIFILM's X100VI

Legendary FUJIFILM X100 Gets Major Upgrade - Version 6 is the X100VI

Fujifilm has announced the successor to one of the most popular cameras of the past decade, the X100VI.
This will no doubt be the hottest camera of 2024!

In short supply for many years, due to its cult-like following, the X100VI carries on the tradition of easy to use ergonomics in a compact body paired with its super sharp f/2 fixed lens. Perfect for travel, street and everyday family photography, the X100VI's fit-in-your-pocket styling and design gives photo lovers a real reason to put their phones away.

The biggest change to come to the X100VI is FUJIFILM putting in their 5 ^th gen 40mp BSI sensor, the same sensor found in the X-T5 and X-H2.

We already know how good this sensor is so, its higher resolution will pair well with the 1.4x and 2x digital teleconverter and will be a welcome addition to the X100 line. This combination allows a shooter to compose, crop and edit with almost unlimited range.

A huge quality of life upgrade and first for the X100 series is the addition of in-body stabilization (IBIS) to the FUJIFILM X100VI.

IBIS means you’ll be able to shoot at slower shutter speed handheld, allowing you to keep your ISO lower to get a cleaner image.

For a camera that will be my EDC (everyday carry), I’m pumped for this as I love to walk around the city at night for street photography.

The sensor is not the only thing being carried over from FUJIFILM’s X-T5 & X-H2, the X100VI is also getting the latest X Processor 5.

Zone focus will no longer be a necessity for street shooting since this processor will give a significant boost to the camera’s autofocus, especially with its AI trained subject detection (for animals, birds, cars and more).

One thing I did not anticipate is FUJIFILM’s beefing up the video capability.

You can now shoot video in F LOG 2 at 4k/60 AND 6.2k/30!

F LOG 2 produces fantastic results in FUJIFILM’s X-H line and this opens up some great potential to use the compact camera in ways I would not have considered before.

Driving home the camera's on-the-go functionality, you can now use Frame.IO without any additional hardware.

This means you can upload straight to the cloud from the camera so, all of your photos and videos can already be uploaded and waiting for you to edit as soon you get to your computer.

Of course, we could not forget to mention the addition of the REALA ACE film simulation! First seen in FUJIFILM’s GFX 100 II, the X100VI will be the first X series camera to have this new simulation.

To me it feels like a punchier PROVIA, which is perfect for me and will most likely make this my new color base setting.

All things considered, with everything packed into this compact package for $1,599.95 I am certain that this camera will go with me everywhere.

Click HERE to Preorder yours today!

Be sure to check out our video HERE!

And do not miss our X100VI Launch Party on February 28th at our W Anderson Ln location!
Click HERE to learn more.
We will deliver the first shipment for customer in the store, that day.
We will let folks know in advance the status of shipments and overall availability.